Celebrity Fitness is a fitness center operator with a network of locations in Asia. As of 2014, Celebrity Fitness has nearly 50 clubs in three countries. Every Celebrity Fitness club offers personal training, yoga, spinning / indoor cycling and group fitness programs for its members. It is helmed by CEO Martin Darby.
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Background
Celebrity Fitness was founded in 2003 by John Franklin, Mike Anderson and JJ Sweeney. Celebrity Fitness commenced operations in February 2004 in Jakarta.
In 2005, Celebrity Fitness entered the Malaysian market with its first club in Kuala Lumpur. The Malaysian business expanded in 2009 with the purchase of California Fitness (Malaysia) gyms.
In 2007, the majority shareholding of Celebrity Fitness was acquired by Navis Capital Partners. In May 2010, Navis appointed Martin Darby as CEO.
In 2012, Celebrity Fitness entered the Singaporean market.
Celebrity Fitness is currently the largest fitness center chain in both Indonesia and Malaysia.
Nominated as number one fitness chain by Frost and Sullivan
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Countries
Indonesia
Celebrity Fitness was the first gym company of its kind in Indonesia. In 2004, Celebrity opened its first gym in Jakarta's e'X Mall at Plaza Indonesia. The company has the largest fitness center network in Indonesia and is the market leader, by number of clubs and members. As of 2014, Celebrity Fitness has locations in 11 Indonesian cities Jakarta, Bali, Bandung, Batam, Bogor, Makassar, Medan, Palembang, Semarang, Yogyakarta and Surabaya totaling 30 clubs.
Malaysia
In 2004, Celebrity Fitness opened its first gym at the 1 Utama shopping mall in Petaling Jaya located near Kuala Lumpur. In September 2009, Celebrity Fitness acquired all of California Fitness's gyms in Malaysia. As of 2014, Celebrity Fitness is the largest fitness center chain in Malaysia with 16 locations in three cities Kuala Lumpur, Selangor and Seremban. Main Place USJ, Kajang Metro Point, Klang Parade, D'pulze Cyberjaya, Quill City Mall, Kuala Lumpur City and Evolve Ara Damansara are the 6 more new locations will be open in 2015.
Singapore
In March 2012, Celebrity Fitness commenced operations in Singapore with its first club at Rochester Mall in Buona Vista. In June 2012, its second club commenced operations at Downtown East in Pasir Ris.
Turkey
In 2009, Celebrity Fitness opened their first branch in Turkey with its first club at Dalmaz Center in Gayrettepe. In 2010, they closed down their operations due to losses and mismanagement.
India
It has two centres,one in Gurgaon and one in Delhi.In Gurgaon,it is on top floor of JMD mall,MG road and covers entire top floor making it one of the largest gym in NCR.
Membership
Loyalty rewards program
In August 2014, Celebrity Fitness announced the launch of its loyalty rewards program Celebrity STARFIT Rewards.
Source of the article : Wikipedia
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