180 Nutrition is an online business, founded in March 2010, by Stuart Cooke and Guy Lawrence. The business is a provider for healthy protein supplements. The company, 180 Nutrition, gets its name from product's components of one serve of protein, eight natural ingredients and zero preservatives.
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History
The idea of the business came into being when Guy Lawrence, a fitness expert, who worked with cancer patients at the time, did his market research on protein supplements and came to the conclusion that most of them may be dangerous to health. Chemicals, sweeteners and other artificial ingredients were being used in a variety of those health products. He wanted to promote healthier supplements that used natural ingredients. Lawrence experimented with his own ingredients and, with the help of a nutritionist and a health expert, developed a protein formula. After he shared the idea with his friend Cooke, they became partners to their new-found company.
By 2013, Guy and Cooke had managed to get more than 7000 customers and a generous fan following on Facebook by writing about controversial health topics over their page. They started off by Cooke's wife packaging and delivering the product by post. When their customers increased, they then outsourced the help for packaging. They ventured on with an initial capital of $3000 and by 2013, their sales revenue reached $150,000. The financial security allowed them to quit their jobs, and focus onto their business. Their business effort was recognised nationwide when they were chosen as finalists for the micro-business Telstra Business Awards, in both 2013 and 2014. They came in at second place in 2013.
By the end of the year 2013, with the support of a network of gyms, health stores and chemists around the country, 180 Nutrition had planned on going international, starting the distribution of their product in New Zealand, UK, United States and Canada. When asked about the success factor of the business, Lawrence accredited his partner Cooke for sharing his passion and said that the "yin and the yang is super important". Stuart Cooke, a graphic designer prior to the business venture, is responsible for the efficient order and delivery of the product. The co-founder claims to have built a system that can handle 500 plus orders a day. The founders of the business have solely relied on social media for the marketing of their products and have never spent their revenues over conventional marketing mediums.
Source of the article : Wikipedia
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