Equinox Fitness is an American luxury fitness company which operates several separate fitness brands: Equinox, PURE Yoga, Blink Fitness, and SoulCycle. Within Equinox's portfolio of brands, there are more than 135 locations within every major city across the country in addition to London and Toronto. Its national headquarters is in New York City. Equinox is a subsidiary of The Related Companies, one of the largest real estate development and property management companies in the United States.
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History
The first Equinox Fitness location opened in Manhattan's Upper West Side on September 23, 1991. In 2006, Related Companies purchased the Equinox Fitness from North Castle Partners and J.W. Childs Associates. The original owner was the Errico family. In 2008, Equinox brought Pure Yoga to the United States from Hong Kong, which it operates separately. The two brands do not cross promote each other.
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2016 Ad campaign controversy
In early 2016, the company got mixed reviews for images used in their latest advertising campaign.
Other sources
Source of the article : Wikipedia
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